Standard List
Lists group content together in digestible chunks. Horizontal cards can be stacked in groups to display brief information and link to related content.
Dos
Use with large numbers of related items in a set
Link to related content within or below a large text block or article
OK to link to pages or articles that don’t have an associated image
Pair with a Featured Card
OK to use a single card in a list
Don'ts
Don’t use with large amounts of text
Variations
Standard list layout. If using in a group, visible fields should be consistent (example: include only titles or titles and text descriptions for all). Images may still be optional in groups.
Accessibility
Keyboard Accessible
Users are able to use the keyboard to navigate through focusable content using the ‘Tab’ key to navigate/focus and ‘Enter’ or ‘Spacebar’ to activate. WCAG 2.1.1: Keyboard This navigation is done in sequential and logical order. WCAG 2.4.3: Focus Order
Hover and Focus State:
The actionable items each have distinctive styling on hover/focus to provide a visual cue to the user that the element is focused and there is an action that can be taken. WCAG 1.4.13: Content on hover or focus
Color Contrast
A contrast ratio of at least 4:5:1 between text and background color is ensured to enhance readability. WCAG 1.4.3: Contrast (minimum)
Responsive Design
The component scales in relation to the to the screen size to prevent truncating content and reflows properly when zoomed up to 200% without horizontal scrolling WCAG 1.4.10: Reflow
Consistent
Styles are applied consistently including line height, font style, weight, spacing and color of text. WCAG 1.4.12: Text Spacing
Image
Provide effective alt text of the image that is concise and relevant. Avoid phrases like “image of” since screen readers often already announce the type of element. WCAG 1.1: Text Alternatives
- Do not use an image to present text. True text should be used whenever possible, as it supports translation, is searchable, and is easier to maintain and customize. WCAG 1.4.5: Images of Text
Title
Use a clear and concise title that describes the pathway content WCAG 2.4.6: Headings and Labels
Body Text
Write body text in clear and simple language. WCAG: 3.1.5: Reading Level Use descriptive link text for inline-links. WCAG 2.4.4: Link Purpose (In Context)
Link
Use effective text to describe what the link is and where it is taking the user. This should be clear, descriptive text that conveys the link content succinctly and the purpose and destination of the link. WCAG 2.4.9: Link Purpose (Link Only)
- Example of effective text (preferred): Learn more about Innovate Maryland
- Example of generic text (avoid): Learn more
Disclaimer: If the visible link text is not sufficiently descriptive, you can use an aria-label attribute to provide additional context for screen reader users. The aria-label should clearly describe the link's purpose and destination.
- If the visible text is not necessary for screen readers (e.g., it's redundant or less descriptive), consider using aria-hidden="true" on the visible text element. This ensures that screen readers will prioritize the aria-label.
Example with aria-label and aria-hidden:
<a href="https://example.com/innovate-maryland" aria-label="Learn more about Innovate Maryland"> <span aria-hidden="true">Learn more</span> </a>
This ensures that the link is accessible while maintaining concise visible text.
Content
Recommended character limits
Title
50 characters (100 max)
Text Block
200 characters (400 max)
Eyebrow/Overline
15 characters (30 max)
Layout
Multiple listing items can be used per component. Maximum of 10, no minimum.
Guidelines
- Helper icons should be used in Calls to Actions to indicate a non-standard action such as downloading a document or going to an off-site URL
- Titles should link to the same place as the Call to Action link if there is one
- If images show, image consistent widths will be enforced
Animation
Hover: Underline on linked title.