---
title: Minimal Hero
date: 2023-12-17T12:30:00-08:00
author: Zaida Jocson
canonical_url: "https://designsystem.umd.edu/components/minimal-hero"
section: Components
---
# Minimal Hero

The Minimal Hero is a simple hero for interior pages where the focus should be on text or content lower on the page.
A clean, simple option for text and content-heavy pages
## Dos
- Use for a simple hero (with or without image)
- Use on interior text-heavy pages
## Don'ts
- Don’t use on home or landing pages
## Variations

[View component playground: Minimal Hero](https://playground.designsystem.umd.edu/?path=/story/components-heroes-minimal-hero--dark)

## Accessibility

### Built in accessibility

**Keyboard Accessible**
Users are able to use the keyboard to navigate through focusable content using the ‘Tab’ key to navigate/focus and ‘Enter’ or ‘Spacebar’ to activate. WCAG 2.1.1: Keyboard This navigation is done in sequential and logical order. WCAG 2.4.3: Focus Order

**Hover and Focus State:**
The actionable items each have distinctive styling on hover/focus to provide a visual cue to the user that the element is focused and there is an action that can be taken. WCAG 1.4.13: Content on hover or focus

**Color Contrast**
A contrast ratio of at least 4:5:1 between text and background color is ensured to enhance readability.  WCAG 1.4.3: Contrast (minimum)

**Responsive Design**
The component scales in relation to the to the screen size to prevent truncating content and reflows properly when zoomed up to 200% without horizontal scrolling WCAG 1.4.10: Reflow

**Consistent**
Styles are applied consistently including line height, font style, weight, spacing and color of text. WCAG 1.4.12: Text Spacing 

### Requirements for use

**Image**
Provide effective alt text of the image that is concise and relevant. Avoid phrases like “image of” since screen readers often already announce the type of element. WCAG 1.1: Text AlternativesDo not use an image to present text. True text should be used whenever possible, as it supports translation, is searchable, and is easier to maintain and customize.  WCAG 1.4.5: Images of Text

**Title**
Use a clear and concise title that describes the pathway content WCAG 2.4.6: Headings and Labels

**Link**
Use effective text to describe what the link is and where it is taking the user. This should be clear, descriptive text that conveys the link content succinctly and the purpose and destination of the link. WCAG 2.4.9: Link Purpose (Link Only)Example of effective text (preferred): Learn more about Innovate Maryland Example of generic text (avoid): Learn moreDisclaimer: If the visible link text is not sufficiently descriptive, you can use an aria-label attribute to provide additional context for screen reader users. The aria-label should clearly describe the link's purpose and destination.If the visible text is not necessary for screen readers (e.g., it's redundant or less descriptive), consider using aria-hidden="true" on the visible text element. This ensures that screen readers will prioritize the aria-label.Example with aria-label and aria-hidden:<a href="https://example.com/innovate-maryland" aria-label="Learn more about Innovate Maryland"> 
  <span aria-hidden="true">Learn more</span> 
</a> This ensures that the link is accessible while maintaining concise visible text.

## Content

Recommended character limits
| Title* | 40 characters (80 max) | 
| Tagline | 30 characters (60 max) | 
Recommended image dimensions
| Optional image | 1000px x 300px | 
## Layout

The Minimal Hero is offered with dark and light background options. The style chosen should match what is chosen for the home page hero.

[View Figma design: Hero - Strip](https://www.figma.com/file/YqgNlOMETaJbcI67sv8HUp/Downloadable-Components-File?type=design&node-id=157%3A31660&mode=design&t=P21nxkNUofHOgeBu-1)

## Animation

The hero should support animated GIFs as an option for images or graphics. A pause button should be displayed and functional when an animated GIF is used.

## Guidelines

Image aspect ratio is enforcedBackground pattern (if used) and image (if used) expand vertically if text wraps

