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UMDDesign System

Quote

Simple Quote

The Simple Quote can feature shorter or longer quotes and may show an optional thumbnail image of the person being quoted. Quotes function to highlight phrasing or break up space on a page. 

thumbnail - shows a quote icon and blocks to represent text and an attribution

Variations

Use with short text. Consists of an image, quote, the speaker’s name, optional subtext, and optional attribution. 

Accessibility

Keyboard Accessible

Users are able to use the keyboard to navigate through focusable content using the ‘Tab’ key to navigate/focus and ‘Enter’ or ‘Spacebar’ to activate.WCAG 2.1.1: Keyboard This navigation is done in sequential and logical order. WCAG 2.4.3: Focus Order

Hover and Focus State

Actionable items each have distinctive styling on hover/focus to provide a visual cue to the user that the element is focused and there is an action that can be taken. WCAG 1.4.13: Content on hover or focus

Color Contrast

A contrast ratio of at least 4:5:1 between text and background color is ensured to enhance readability WCAG 1.4.3: Contrast (minimum)

Responsive

The component scales in relation to the to the screen size to prevent truncating content and reflows properly when zoomed up to 200% without horizontal scrolling WCAG 1.4.10: Reflow

Consistent

Styles are applied to the component consistently including line height, font style, weight, spacing and color of text. WCAG 1.4.12: Text Spacing 

Title

Use a clear and concise title that describes the card content WCAG 2.4.6: Headings and Labels

Link

Use effective text to describe what the link is and where it is taking the user. This should be clear, descriptive text that conveys the link content succinctly and the purpose and destination of the link. WCAG 2.4.9: Link Purpose (Link Only)

  • Example of effective text (preferred): Learn more about Innovate Maryland 
  • Example of generic text (avoid): Learn more

Disclaimer: If the visible link text is not sufficiently descriptive, you can use an aria-label attribute to provide additional context for screen reader users. The aria-label should clearly describe the link's purpose and destination.

  • If the visible text is not necessary for screen readers (e.g., it's redundant or less descriptive), consider using aria-hidden="true" on the visible text element. This ensures that screen readers will prioritize the aria-label.

Example with aria-label and aria-hidden:

<a href="https://example.com/innovate-maryland" aria-label="Learn more about Innovate Maryland">  <span aria-hidden="true">Learn more</span> </a> 

This ensures that the link is accessible while maintaining concise visible text.

Content

Recommended character limits

Quote

200 characters (400 max)

Person name

24 characters (48 max)

Title/College or school

24 characters (48 max)

Image Specifications

Thumbnail image

220px width x 220px height

Layout

Inline quote format is used with text blocks, other version of quote is used on landing pages standalone. Note: for landing version, font size should change on the front end if the quote is over 200 characters to smaller size.